Jack Wills - Visual Merchandising Collaboration.

marthagarland
Dec 2, 2015
1 min read

As part of this year's Jack Wills Christmas Visual Merchandising campaign, I was asked to contribute a collection of hand-knitted accessories specifically for their flagship store in Covent Garden, London.

The Jack Wills VM team had seen my instagram post of the little hats and scarves that my pair of taxidermy pheasants wear throughout the month of December; and asked me to create some for their taxidermy pheasants.

I knitted 6 red woollen hats with a white trim and a white pompom, with 6 fringed scarves. You can see these on display at Jack Wills Covent Garden now.

Jack Wills also commisioned a 15" knitted pheasant tree-topper, He is a melange of brilliant autumn colours, including an assortment of browns and oranges, teal and dark greys - some of which I dyed myself. The pheasant has beady black eyes and a hat and scarf too, and his legs are particularly characterful, with their detailed woollen stitching. He's currently perched on a 10ft Christmas tree at the Jack Wills HQ.